ITV has commissioned Hello Dolly and Mitre Studios for an additional two series and two Christmas specials of the primetime entertainment show Ant & Dec’s Limitless Win, marking the largest order ever for the programme.
The popular quiz show, the only one of its kind to offer an unlimited cash jackpot, will return to ITV1 and ITVX in 2026 and 2027, hosted by the much-loved duo Ant & Dec, with a Christmas special airing this December.
Since its debut in 2022, Limitless Win has awarded over an impressive £3.5 million and has been streamed 13 million times, reaching more than 25 million viewers. It also holds the highest profile among 16-34-year-olds of any quiz show this year (across all channels), with a peak of 45% of viewers in that age group.
Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, Ant & Dec’s Limitless Win features the world’s first never-ending money ladder, with no upper limit to the potential top prize. The stakes for contestants have never been higher.
Series five, six, and the festive specials will once again offer contestants from across Britain the chance to win big. The answer to every question is a number, and if answered correctly, they can bank the money. However, if they’re not careful, they risk crashing out of the game and walking away empty-handed.
Ant McPartlin said: “We’re really pleased that Limitless Win is coming back for another two series and some Christmas specials. People stop us all the time saying how much they love the show and play along with their family. It’s exciting it’s such a hit with viewers.”
Declan Donnelly said: “We’d love go further up the ladder than we’ve ever been. We want the contestants to go as high as possible! That’s the magic of Limitless Win, you never know, you might just know the exact answer to the question!”
Katie Rawcliffe, Director of Entertainment & Daytime Commissioning ITV said: “We’re absolutely delighted to be bringing back Ant & Dec’s Limitless Win for a further two series. The show has established itself as a firm favourite amongst audiences and a staple in the ITV entertainment calendar. With Ant & Dec at the helm, it will no doubt continue to deliver more nail-biting drama, jeopardy and excitement this time around as a new set of contestants prepare to climb their way to a fortune.”
New hopefuls can apply for the next series of Ant and Dec’s Limitless Win now with all details at www.itv.com/beontv/articles/limitlesswin