Christmas Must-Buys: The Ultimate Toys for 2021 ★★★★★

With so much choice out there it’s not easy for parents to know what toys to buy at Christmas time. That’s why we’ve compiled the ultimate guide of this year’s toy must buys!…

The all new L.O.L. Surprise! Movie Magic dolls are ready to ultimate L.O.L. Surprise! movie set! Each doll comes with a cue card and its own unique surprise movie scene! Movie Scenes can be combined with each other when you get more than one doll in the Movie Magic series. Collect all 12 brand new L.O.L. Surprise! Movie Magic dolls and create the greatest film the universe has ever seen (each sold separately)!


RRP: £10.99

Age: 4+

Retailers: Smyths, Entertainer, Amazon

Our Verdict: These dolls are FANTASTIC! What child wouldn’t love to open one of these super cool dolls, that only retail for £10.99?

Movie Magic O.M.G. Dolls Collect all 4 L.O.L. Surprise! Movie Magic OMG fashion dolls and create the greatest film the universe has ever seen (each sold separately). Each doll is based on a different movie genre. Aside from Starlette, the L.O.L. Surprise! Movie Magic OMG series has 3 other fashion dolls – Gamma Babe, Ms. Direct and Spirit Queen. Create and remix your own fierce movies as you unbox each doll’s special scene and script!


RRP: £39.99

Age: 4+

Retailers: Smyths, Entertainer, Amazon

Our Verdict: We love these dolls which will provide hours of fun for your little ones. We particularly love the Spirt Queen!

Introducing L.O.L. Surprise! OMG Movie Magic Studios! Unbox 12 dolls and 70+ surprises! OMG Movie Magic Studios makes sure you are ready to film with an included tripod for your mobile phone to film movies! It comes with 12 dolls to unbox to ensure that you can create a full cast and crew for each movie you produce!


RRP: £147.00

Age: 4+

Retailers: Smyths, Entertainer, Amazon

Our Verdict: Oh wow! Now this is REALLY special. A huge box full of stunning L.O.L Surprise! dolls – the entire set means endless opportunities to play and make your own movies on your smart phone!


Winter Break Fashion Dolls feature the popular characters from Series 1, the six new winter dolls are ready to hit the slopes, along with ski’s or a snowboard and to complete the look, beanie hats, cocoa cups and more.

RRP: £39.99

Age: 6+

Retailers: Smyths, Entertainer, Amazon

Our Verdict: These are so cool! Our little girl felt like she was playing with Little Mix in snow guise! With absolutely brilliant detail, these are a great buy.


Na! Na! Na! Surprise Glam Series are new to the range for Autumn 2021. Na! Na! Na! Surprise 2-in-1 Glam Series and collect one of the six new cute characters, each with a wearable metallic quilted pom purse that can add style to any bag!

RRP: £22.99

Age: 5+

Retailers: Smyths, Amazon

The Verdict: These are so cute! The surprise element really makes them.


MGA Entertainment is excited to announce Bratz®, the original influencers, are back. The iconic original Bratz – Yasmin, Cloe, Jade and Sasha – come complete in their very first outfits and accessories.

RRP: £24.99

Age: 3+

Retailers: Smyths, Amazon

Our Verdict: They’re back! These dolls are super cute and the accessories and outfits look brilliant.


Lalaloopsy Large Doll is the largest collection of the lines, offering eight beautifully stitched dolls to collect. Each doll has her own unique personality and sewn on date and comes with her own pet and reusable house playset

RRP: £30.99

Age: 3+

Retailers: Smyths, Amazon, Argos

Our Verdict: This toy is so adorable! It looks very expensive and is so well made. It’s a really beautiful toy and the house and pet work so well with it.


BABY born Magic 43cm dolls are an amazing new addition to the BABY born family, celebrating the 30th birthday milestone. BABY born Magic dolls have an all-new function – they magically open and close their eyes! With ten lifelike functions and ten accessories included, they come in three variations, including a boy and two girls, making them the perfect companion for every child. Plastic free packaging.

RRP: £30.99

Age: 3+

Retailers: baby-born.co.uk, Smyths, The Entertainer

Our Verdict: Hours of play can be had with the original doll, BABY born.


The new BABY born Sister Styling Mermaid Head brings magical styling fun with the added value of water-play. Children simply need to secure the suction cups to the bottom of the bath and the mini hair stylist can get to work whilst in the bath. They can also remove the seashellshaped shower head from its holder and it activates the water pump (if standing in water) so they can wash the hair and bring fun to bath time. The styling head comes also comes with six hair clips and a mini tiara for children to get creative in their play.

RRP: £30.99

Age: 3+

Retailers: baby-born.co.uk, Smyths, Amazon

Our Verdict: Water play is just the best isn’t it!?! This is really great value and very, very cute.


BABY born Surprise introduces mini collectables that children will love! With multiple babies to collect, each bundle includes a set of super-cute twins or really rare triplets wrapped in the softest garden and fruit themed swaddles. Which characters will you find?! Each set of Mini Babies feature a raft of additional surprises for little ones to unbox, including, a birth certificate, an eye colour reveal and collectors guide to enjoy, plus the dolls come with moveable arms and legs.

RRP: £8.99

Age: 3+

Retailers: baby-born.co.uk, Smyths, The Entertainer, Amazon, Tesco and ASDA

Our Verdict: These little toys are perfect stocking fillers! The surprise element is great and the little bundles offer lots of opportunity for play.


Baby Annabell’s original 43cm dolls come with an array of realistic functions and movements that are perfect for supporting the social, physical and emotional development of children. Along with their lifelike features, their soft baby-like body encourages cuddles and nurturing play patterns that will keep little ones occupied for hours. Plastic free packaging.

RRP: £59.99

Age: 6+

Retailers: baby-annabell.co.uk, Smyths, The Entertainer

Our Verdict: The functions and movements on this doll are exceptional. A really beautiful doll, that was made for cuddles!


The most adorable little princess doll with blushing cheeks when you kiss her, soft body for lots of cuddles and sleeping eyes when you lie her down. Baby Annabell Little Sweet Princess is the perfect doll for children aged 1+. Includes dress, shoes, tiara and brush. Plastic free packaging.

RRP: £34.99

Age: 1+ Retailers: baby-annabell.co.uk, Smyths, The Entertainer, Argos, John Lewis and ASDA

Our Verdict: This baby is adorable! The tiara, brush and dress really make Baby Annabell Little Sweet Princess stand out!


Baby Annabell’s Let’s Play Bath Time is a magical bathtub perfect for pretend play! Watch the magic happen with a special ‘water’ effect which rises on both sides of the tub to reveal a fun, under-the-sea pattern with side panels lighting up. Tap the shower head to hear splashing sounds and watch it light up giving the illusion of water. After having fun ‘splashing’ in the tub, press the pink button to watch the water effect reverse, pretending it’s draining away – all without the hassle of water! Plastic free packaging.

RRP: £44.99

Age: 3+

Retailers: baby-annabell.co.uk

Packed with a host of interactive features Tobi Robot Smartwatch boasts a playful robot personality, moving arms & legs on the side of the watch, and 100+ expressions that will keep kids giggling, dancing, playing and learning. Complete with two build-in cameras that can film video, take selfies and capture photos with the ability to store 3,000 pictures or 30 minutes of video footage. Tobi Robot Smartwatch also features built-in action-packed Play Learning, augmented reality & Motion games and activities. Kids can track footsteps with the built in pedometer for spending hours outdoors, whilst the 50+ digital and analog clock faces will help children learn to tell the time in a fun and interactive way. Additional practical features include calendar, alarm clock, stopwatch, and timer.


RRP: £39.99

Age: 4+

Retailers: Available from littletikes.co.uk, Argos and Smyths

Vroom vroom! For generations, little ones have been taking adventure and imagination on the road with one of the original ride-on toys – and the Cozy Coupe® still delights after all these years. With its removable floor, working horn, high seat and storage to the rear and special features including an ignition switch, this cool car really has it all. Cozy rolls on rugged, durable tyres and its front wheels spin 360 degrees for easy steering.


RRP: £59.99

Age: 18 months – 5

Retailers: Available from littletikes.co.uk, Argos and Smyths, Very, Asda, Amazon

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