Watch the 2020 John Lewis Christmas advert

The 2020 John Lewis Christmas advert has been released by the retailer this morning.

The animated promo does not disappoint, and features a heartwarming message.

The brand say “We believe that the world would be a better place if we all gave a little more love. So this year we’re celebrating kindness, whether large or small, showing how each and every act of love has a positive impact on the world around us, as we pass them on to others. Together with Waitrose & Partners we’re hoping to raise £4m for our charities plus £1m for local charities. FareShare, helps those facing food poverty, and Home-Start, which works with parents who need support ❤️. The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas”.

The John Lewis Partnership has announced it is aiming to raise £4 million for two charities, FareShare and Home-Start.

FareShare help those in need who are facing food poverty, whilst Home-Start work with parents who need support during these unprecedented times.

Speaking about the 2020 ad, James Bailey, Executive Director of Waitrose, said, “Each year festive adverts come and go – and some are remembered more vividly than others. But our advertising this year will leave a lasting legacy – and in that way we hope it won’t just be for Christmas.

“We did consider whether it was right to produce an ad this year at all.

“However, FareShare and Home-Start told us how much of a difference this campaign could make, both on a financial level and in raising awareness of the incredibly important work they do with families across the UK.”

The soundtrack is ‘Give A Little Love’ performed by Celeste.

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