With over 120 days still left to go until Christmas, Magic Radio has today launched a pop-up station Magic 100% Christmas, dedicated to playing non-stop Christmas music to lift the spirits of the nation. After all, what says cheer, sparkle and joy more than Mariah Carey proclaiming that you’re all she wants?
Following a survey that found that nearly a quarter had plans to start Christmas festivities earlier than usual this year as they needed something to look forward to, Christmas is officially starting in August this year. Going live on air this morning at 9am, Magic 100% Christmas will play non-stop festive favourites – from Wham’s ‘Last Christmas’ to Michael Bublé’s ‘Have Yourself a Merry Little Christmas’ and more.
With almost two thirds (65%) of the population fearing a second Coronavirus spike and over half (51%) worried about not being able to see friends and family, the station could not come at a better time to bring some much-needed positivity.
The survey also found that more than 1 in 3 people (37%) said that the Christmas mood first kicks in when they hear Christmas music, with radio playing a huge role in the festivities. 91% stated that they listened to the radio over the festive season and 70% agreed that Christmas and music go hand-in-hand.
Ronan Keating, Magic Radio Breakfast Show presenter, said: “2020 has been a hard year for us all – what better way to lift our spirits than bringing Christmas forward a few months? One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can’t wait to launch Magic 100% Christmas and turn up the Christmas cheer!”
Magic 100% Christmas is available today from 9am until December 25th 2020, on smart speaker, online at Magic.co.uk/Christmas and on the Magic Radio app.