Apple has ordered its first competition series, “My Kind of Country,” a groundbreaking global search for unconventional and extraordinary country music talent that will be produced by Reese Witherspoon’s Emmy-nominated Hello Sunshine, Jason Owen and Emmy Award nominee Izzie Pick Ibarra. Emmy Award-nominated Adam Blackstone will serve as musical director of the series, which will be executive produced by Done + Dusted.“My Kind of Country” will revolutionize the music competition genre with a fresh, new documentary sensibility.
Speaking about the show on Twitter, Reese said: “I am beyond excited to share that Hello Sunshine will be partnering with Apple TV to bring y’all it’s very first competition series called “My Kind of Country”…. the search for extraordinary country music talent”.
“Growing up in Nashville, Tennessee, Country music has been a huge part of my life for as long as I can remember. The history of songwriting and recording, the artistry of matching lyrics and chords, the true expression of what is happening to humanity right now not to mention the dazzling stage performances that bring you to your feet!”
“There are so many remarkably talented people whose voices are being heard right now, but there are many more who have different experiences and remarkable stories that still need to be told in the genre. I’ve been incredibly inspired by all artists who continue to blaze bold new trails and our hope is to discover musicians who are revolutionizing country music and help amplify their voices and bring the JOY of Country Music to everyone around the world”.
The hybrid series will break down cultural and musical barriers in the country music space, inviting innovative musicians to unleash their authentic voices and take center stage.Reese Witherspoon, Hello Sunshine head of Film & Television Lauren Neustadter, and SVP of Unscripted Programming Cynthia Stockhammer will executive produce the series on behalf of the media company.
Jason Owen, president and CEO of Sandbox Entertainment and mega-manager to country music heavyweights Kacey Musgraves, Kelsea Ballerini, Little Big Town, Faith Hill, and Dan + Shay among others, will also serve as executive producer alongside Izzie Pick Ibarra, the illustrious showrunner behind the Emmy-nominated competition series “The Masked Singer” and “Dancing With the Stars,” as well as Done + Dusted’s Katy Mullan and Melanie Fletcher (“The Disney Family Singalong,” John Legend’s “A Legendary Christmas with John and Chrissy,” “The Little Mermaid Live!,” “Dear Class of 2020,” London Olympic Opening and Closing Ceremonies). Adam Blackstone (musical director to Justin Timberlake, Alicia Keys, Faith Hill, Rihanna, Tim McGraw, “The Masked Singer,” “The Four,” “Girls Trip,” BET Awards 2020) will serve as musical director.
The series will premiere globally on Apple TV+, where it will join award-winning Apple Originals produced by Hello Sunshine including the eight-time Emmy-nominated, SAG and Critics Choice Award-winning “The Morning Show,” and the NAACP Image Award-winning “Truth Be Told.”Apple TV+ is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, Amazon Fire TV and Roku devices, as well as at tv.apple.com