Whilst outdoor Pride events across the country have had to cancel this year, Hits Radio has today announced it is launching a new LGBTQ+ dedicated stationHits Radio Pride, to ensure the party can still go on!

Hits Radio Pride will go live on 28th August and the festivities don’t stop there – the weekend will also see all stations across the Hits Radio Network celebrating Pride with The Hits Radio Network’s Pride Weekend.

Listeners to the Hits Radio Network’s Pride Weekend and the new station can expect to hear a vibrant playlist of some of the biggest hits and throwbacks, including Lady GagaLizzoKim PetrasSam SmithKylieHarry StylesAriana GrandeYears and Years and many more plus some very special guests.

In partnership with The Co-operative Bank and working with LGBT+ helpline Switchboard,the new stationwill be a fresh and unique destination where the LGBTQ+ community, advocates and allies can feel connected, safe and empowered to be themselves.

Speaking about the launch, Hits Radio presenter Jordan Lee said “As radio partner of multiple Pride events around the UK, Hits Radio has been a real cheerleader for diversity and inclusion, so we’re really humbled to be able to step-up that commitment with the launch of this new station. It’s never been more vital to offer a platform for people to come together, and with Hits Radio Pride we plan to create the UK’s biggest Pride party! Everyone’s invited and the great thing is – the fun doesn’t have to stop.”

Deb Darlington, Brand Director at The Co-operative Bank said; “We’re delighted to be supporting Hits Radio Pride. This is an opportunity to elevate the importance of inclusivity and diversity; which are values we have at the heart of our business and help differentiate us as the original ethical bank. We are an organisation that is for people with purpose and the launch of Hits Radio Pride is something we’re really excited to champion.”

The new launch will receive all the benefits of being part of the larger Hits Radio Network, including access to its diverse presenting line-up, and DAB distribution to areas of the UK where communities may currently feel underserved. Featuring programming from across the UK, Hits Radio Pride will be a truly national station. There will be shows and content from hubs across the UK, ensuring that listeners receive a diverse and representative mix.

The station will be available initially on DAB in Bradford, Stoke, Swansea, Liverpool and Northern Ireland, as well as on DAB+ in London. It will also be available online, on smart speakers and through the Hits Radio app nationally.