Ali became the latest winner of Big Brother during this year’s live final last night.

Walking away with a life-changing cash prize of £90,000, Ali becomes the reigning champion of Big Brother following another successful series of the original social experiment on ITV2 and ITVX. Big Brother and Celebrity Big Brother alongside the iconic Live Stream and Late & Live companion show, has now been streamed an enormous 96 million times on ITVX.

Viewers saw Marcello finish as the series runner-up followed by Emma, Hanah, Nathan and Segun taking third, fourth, fifth and sixth place respectively. 

ITV recently announced that Celebrity Big Brother will also return to screens next year. Airing on ITV1 and ITVX, Celebrity Big Brother will see a new cast of famous faces isolated from the outside world, taking up residence in the iconic Big Brother house.

Applications are also open for the next series of Big Brother, set to air in 2025. Hopefuls who believe they have what it takes to take on the original social experiment can now apply by visiting BigBrother.com.

Big Brother and Big Brother: Late & Live are available to watch on ITVX.